Yahoo is a zero carbon (Carbon Neutral) enterprise. It did not take long for Yahoo to realise the amount of climate threat is beaming at our ecosystem. The other computer industry giants soon followed the trend.
First Google and now Adobe!
Google has set up Google Energy specifically for this purpose. Its lawyers at Wilson Sonsini Goodrich & Rosati filed an application with the Federal Energy Regulatory Commission proposing to “act as a power marketer, purchasing electricity and reselling it to wholesale customers.”
“Applicant may also,” the filing continued, “engage in other, non-jurisdictional, activities to facilitate efficient trade in the bulk power markets.”
“We want to be able to procure more renewable energy as part of our carbon neutrality commitment,” said Google spokeswoman Niki Fenwick.
The company doesn’t have any specific plans to actually trade or sell energy, but it wanted to ensure it had all the flexibility it needed to reach its goals, Fenwick said.
Google is looking to offset their Carbon footprint and then resell the energy. Google has set a target of achieving carbon neutrality. Companies typically must buy fossil fuel-based power straight from the utility grid. If Google secures FERC’s “market-based rate authority,” it could buy power from sources like solar and wind farms.
Adobe has attempted to do its green version with a bit of artistic nuance. Adobe has new wind turbines and they are deceiving to say the least.
“The other day I was standing here, and one of the employees was saying, ‘Don’t you think we’ve overdone it with the art?’ ” said Randy Knox, Adobe’s senior director of global workplace solutions. “I told him it’s not just art.”
Sales of small-scale wind systems have grown rapidly in recent years. So far, they remain niche products, garnering just a fraction of the attention lavished on rooftop solar.
And yet, small wind turbines may be better suited to some locations.
“The heart of the market is homeowners, farmers and small businesses – people looking to reduce their electricity bills and help the environment in a tangible way,” said Ron Stimmel, small systems manager for the American Wind Energy Association. “It’s really a neat feeling of being able to supply your own needs and not have to rely on a utility.”
Small turbines need at least a little open space around them to work at peak efficiency. That makes them better suited to rural and suburban.Albeit, some San Francisco homeowners have experimented with them anyway.
The lesson we can learn is in our own small way we can also contribute in reducing the carbon footprint and become smart.
“Go Green” is the word!
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