Flash used to be the hallmark of ubiquity at a time. With Adobe’s strong backing and the universal acceptance of the flash player, developers could develop applications/games/animations once and deploy on all browsers, all platforms . But recently, the pervasiveness of flash technology was challenged by Steve Job’s bizarre decisions for barring flash from apple mobile platforms.
This was a disappointing moment for the huge developer-base across the world which swore by Adobe technologies. Plus, these decisions were seen by many as parts of crooked business strategies and blogs around the globe overflowed with discussions on a multitude of obscure implications and consequences.
While on one hand, several html purists, and a new generation of developers who take pride in html5 and css3 technologies which provide rich multimedia functionality, hardware acceleration and vector graphics support saw this as an oppertunity and speculations about whether in future flash would be superseded by these open source technologies began to float around all over the websphere. But a different group of innovative programmers took this opportunity to an all new level . Enters smokescreen.
Many people still want to use their existing Adobe tools for developing ads, and retooling to support a single platform seems silly. As an ad network, we believe that dynamic, interactive ads are much more fun than boring static ads and thus, we were faced with two options: live in a dark, desolate world of boring mobile ads or do something about it.
SO WE DID IT! AND NOW YOU’RE HERE – WELCOME!