Nokia is known as one of the powerhouse companies that has dominated the world of communication. From the manufacturing of various telecommunication devices to the more complex internet-savvy gadgets, Nokia has made a big name for itself. A lot of people have come to respect this giant company especially when it comes to the various products that they release in the market. The company has also been listed as one of the most trusted brands when it comes to telecommunication devices. It has come a long way from its humble beginnings back in the 1800’s. From simple beginnings, Nokia has become a world-renowned company.
The internet has been a market for a lot of things and it has opened a lot of possibilities for the people. One of the most common things that have also become very popular nowadays is blogging. Many people have made their own websites where they could write out whatever they want on their “online journals”. These blogs tackle any type of topic – simply anything under the sun. Vlogs, or video blogs, have also become even more popular nowadays, as many people would like to be more spontaneous with whatever they want to say or show to their audience.
Nokia has recently hinted about an upcoming application that it has developed called NokiaChannelMe, which is basically an application that helps people have a more engaging time on the internet. The application aims to make consumer engagement a livelier one. People who want to share whatever they are currently experiencing could do so – and in a way that is a lot easier than the usual. In the past, people have to record everything beforehand before they could upload their videos on the internet. With NokiaChannelMe, people could already share their videos in real time, with just a few clicks of a finger.
NokiaChannelMe: Features and Target Market
NokiaChannelMe is an application that is powered by Fun2Shoot. People who are to use this application could already shoot videos and share them easily online, without having to use complicated programs. The creators (Nokia, partnering with the Kolkata Knight Riders) aim to make the sharing of new experiences a lot more dynamic and easier, especially for those who are fond of capturing on camera whatever new experiences that they have. The people could make their own channels where they could share their videos easily. In this way, others could see the videos in real time.
Here’s a Video Trailer of SRK TV presented by Nokia :
This innovative campaign by Nokia aims to cater to the youth belonging to the 18-25 age brackets. These young adults are known to be the most common and the most active when it comes to sharing videos. To make this even more attractive to the said target market, Nokia aims to give away a lot of surprises for those who purchase Nokia smartphones during a certain period (April 5 to May 27). The surprises include Nokia KKR fan kits and perhaps a coveted Honda City car (DC designed and modified). The KKR brand is very happy to have this opportunity to move forward and to become more connected with the consumers.
Here’s what you can do with NokiaChannelMe :
The Verdict for NokiaChannelMe
The campaign for this new application has been warmly welcomed by a lot of people, especially those who are into video sharing. A lot of people are looking forward to this application, as it may as well change how people look at sharing videos at real time, rather than the usual recorded videos. Nokia promises to make this application stand out among the rest and together with KKR, they might be hailed as the pioneers of this type of application. Nokia has always been taking big leaps when it comes to innovations and by the looks of it. It is once again making history.