Nokia, the heavyweight of Indian Mobile Industry finally entered into the dual SIM mobile business in India,with two products Nokia C1 (C1-00) and Nokia C2 (C2-00). This move is trying to counter all Indian mobile companies like Micromax,Karbonn,Lava etc. who have captured the Indian market in the sub Rs. 5000 market by providing feature rich mobile phones with dual SIM phones in that price range.

According to Market research company IDC ,Nokia’s market share dipped from 64% in 2008-09 to 52.2% in 2009-10. The company’s revenue too fell from Rs16,567 crore to Rs14,100 crore during the same period.

All this happened due to the sudden rise of Indian Mobile companies who were offering Dual SIM phones with great features and suddenly very few people were buying low end Nokia Phones .
Nokia released two phones Nokia C1 (C1-00) and Nokia C2 (C2-00) to cater people who need dual SIM  mobile phones with long durable battery life and with features like net browsing .

The entry-level C1 model is priced at Rs.1,999 and comes with flashlight and FM radio. It will have a ‘call divert’ feature to ensure that users do not miss a call from either of the two SIMs. However, the handset can only be used for voice and SMS. Nokia C1-00 has a large keypad and shortcut key for SIM switch. Its 1.8 inch display comes with 128 x 160 pixel resolution and supports 65k colors. The phone can remember up to 500 contact entries and is available in 2 colors namely Red and Medium Blue.The phone has Standby battery life of 6 weeks  is the longest till date by Nokia ,hoping that it will help the people living in the Tier-III cities and int he rural areas where power cut is a regular problem.

Similarly, C2 model, which will be available later this year, will allow users to access services such as Ovi Life Tools and Ovi Mail. This mobile is more targeted towards youth lots of facilities enabled. It will also have a music player and support smicro-SD cards of up to 32 GB capacity. Nokia C2-00 is the stylish dual SIM mobile phone with an external hot swap-enabled SIM slot and great multimedia and messaging features. The phone lets you keep one SIM card inside it and use the hot swap-enabled slot to insert another SIM at any time and switch between cards easily. You can stay in touch with email, access information and services and enjoy the features like camera, music player and microSD cards.

Nokia C2-00 comes in a stylish and compact design in a range of colors namely Red, Dark Grey, Warm Grey and Cool Grey with a distinctive golden detailing. The phone has an internal memory of 64 RAM that can be expanded up to 32 GB via microSD cards. The multimedia features include stereo FM radio with recording, Nokia music player, 3.5 mm headset plug and Nokia Music Store support.

The connectivity options of Nokia C2-00 include Bluetooth v2.0 with EDR, high speed USB 2.0 and 3.5mm AV connector. The handset offers email and messaging options like SMTP, IMAP4, POP3, MMS, SMS and SMS Editor. Its Opera Mini 4.0 offers net browsing. The phone also supports a VGA camera.

“As per our deep consumer insights, entry-level consumers need dual SIMs for various reasons. To address these consumer requirements, Nokia has launched these two devices that offer multiple SIM capabilities with a balanced feature set and ‘relevant innovations’ at affordable price points,” Nokia Executive Vice-President (Mobile Phones) Mary McDowell told journalists .

What do you think about this, will this restore Nokia’s brand recall in the lower end Mobile market where is used to  be leader few years back with its famous mobile Nokia 1100 and related series .

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