Should you analyze your competition using online niche analysis tool, or should you use niche analysis software installed on your PC? Check out the differences between them and choose the one which works best for you.

1.Installation

Online niche analysis tool has no installation hassles, and it does not change any files on your computer since you use it with a web browser.

There is a slight chance that a desktop niche analysis tool can bring some troubles while installation. The reason for that lies in incompatibilities with software already installed on your computer or with your hardware.

2.Convenience

It’s obvious that online niche analysis tool allows researching your competitors where ever there is an Internet connection. If you use software installed on your work station, you can make your analysis at home only. It stands to reason that working with online niche analysis tool is convenient to those who need to work from different locations.

3.Updates

Conventional desktop software either automatically checks for updates or often notifies you to check for updates. There is a possibility that an update can conflict with other software installed on your PC.

In the meantime, online niche analysis tool is updated automatically on the file server hosting it. Thus, as soon as you run a web browser, all necessary updates are already installed.

4.Back up

Online services save all the data while you work until you log out. If you are a desktop software user, make sure that the software backs up data automatically after you close it. If not, back up it yourself to   a USB thumb drive, re-writable CD or network attached server (NAS). Do not use your hard drive as your only back up medium. If the drive fails, you will have to start your niche analysis from scratch.

5.Security

Keeping the data locally without using a safe anti-virus, you risk having your computer and data hacked. Online niche analysis tools are much safer for that matter since most of them protect and encrypt data files. Check the privacy and security policies of online services to be sure that the one you use is secure.

Taking all that into account, now you can choose either online niche analysis tool or desktop software.

If you choose to analyze your competition from desktop, I recommend Web Ceo. It’s popular multi-purpose software which helps to find keywords and analyze your niche as well as carries many other useful functions.

To explore niche, type your website-related keyword and the found suggestions will be displayed at once. Click on any keyword, and you will see websites that use this keyword in their META keywords tags, as well as their other keywords. Click the “View competitors” tab, and drop a look at the competition for top-10 rankings. Web Ceo comes both with free and paid editions (ranging from $199 to $389).

Much more affordable online alternative is Niche Analysis Tool by EasySeoTracking. It lets you face your competitors and provides their basic SEO parameters, i.e. PR, number of backlinks, keywords in URL and titles, unique visitors by Compete, requests per month by Google, etc. Daily, weekly or monthly reports are available via email to every premium member for $5.95 only.

If you have any computer related problem, you can ask it at our Question & Answer portal and our experts will answer your queries.

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