Zipdial and Kingfisher has partnered to launch the mobile version of famous Indian game “Book Cricket”,which almost every Indian kid used to play while in school . The players take turns to flip pages of a book and depending on the page number you score runs, or get out. ZipDial has enabled the same game on mobile where the page flipping is replaced with ZipDialling. The game can be played by ZipDialling 080 300 500 77, and it’s toll-free.

“This cricket season, Kingfisher brings the Good Times to all of India, whether or not they are connected online, and ZipDial is the ideal way to allow all of our customers to experience the Good Times and celebrate cricket in a way that is toll-free and as simple as dialing,” said Samar Sheikhawat, the Senior Vice President of Marketing for United Breweries Ltd. “We have been very happy with the participation from customers and the rate of growth of Kingfisher ZipDial Book Cricket.”

Valerie Rozycki, CEO of ZipDial, said “We are excited to see the results and more happy about the fact that we could add value to Kingfisher’s campaigns. The fact that ZipDial works for any consumer today on an handset and any operator while being toll-free makes it ubiquitous. 100% of Indian mobile audience can participate in interactive brand campaigns through ZipDialing.”