Google has been trying new technologies with their search engine and now they are going to  personalize search results with +1 technology. The new social networking tool called +1,lets people to interpret Google search results and ads  so that they can recommend Web pages to friends and acquaintances.

The official Google blog said +1 is “the digital shorthand for ‘this is pretty cool’ “.

Watch the official video:

Google +1 button will soon appear in Google search,one of the widely use services of internet, and clicking them will require a public  Google profile.People logged into their Google accounts will be able to click +1 button next to search results to publicly recommend things.People can also see +1′s from people they are connected through Google chat and Google accounts.

Google also has an intention to use +1 for its other products such as YouTube.In the near future +1 might also link to connections made through twitter and other social networks(excluding Facebook).The reason behind launching +1 is to provide people with best results which are more relevant to them.For example: If someone recommends a search result to a Website and later on that Website advertises on Google,that persons recommendation will appear along with the ad.A friend’s recommendation is going to have a greater influence than a marketer’s message.

Google +1 is similar to Facebook’s Like,which lets people recommend Websites and ads to their friends.Web publishers will soon be able to include +1 just like the Facebook’s Like.+1 button will hopefully become the biggest feature in Google’s social networking toolkit.