Google+ Pages was launched on November 7, 2011. It allows for organizations to set up profiles for the posting and syndication of posts relating to organizations; it is similar to Facebook Pages. At the same time, Google+ changed the site’s logo and favicon, from black to a red one, matching the colour of the coral notification icon.

Take a look at this introductary video :

People search on Google billions of times a day, and very often, they’re looking for businesses and brands. The launch of Google+ Pages can help people transform their queries into meaningful connections, so they are rolling out two ways to add pages to circles from Google search. The first is by including Google+ pages in search results, and the second is a new feature called Direct Connect.

For businesses and brands, Google+ pages helps them connect with the customers and fans. Along with the +1 button, they also add them to circles, creating a level of interaction not found on Facebook.

Similar to Facebook Pages, Google+ Pages are places where commercial companies may not only propagate and  broadcast news to public, but also can directly interact with their critics, customers and fans.

Google merges Plus into Google’s predominate search engine. With Google+ Direct Connect, inserting a “+” before the query and we can jump directly to a business’s Google+ page. Type “+Pepsi” into a Google , and Google will take you straight to Pepsi’s Plus page. Thus Google is trying to leverage its position as the market leader in search to promote Google+.

However, this is still in its infancy, as support for multiple page admins is still not there. Additionally only those people can be added to a Page’s circle who have added the Page on their own circle.

Sharing pictures and video on Twitter, for instance, is still a rather clunky process. Followers usually must click through a shortened link and wait for a new page to load. By contrast, Google+ integrates directly with YouTube, the web’s unquestioned video heavyweight, and Picasa, its photo sharing tool.

Facebook had more than 7 years to add all the features it has now, so demanding that Google create a perfect substitute at launch time is not right. That launch-first, fix-it-later strategy has worked marvelously for Google. Gmail didn’t have all the features that other services had right from the beginning. It didn’t even have a delete button, but the things it did have (lots of storage, fast search, and fast loading times) was so compelling that people were willing to stick with it until it became the best email program in existence.

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