SEO refers to Search Engine Optimization. This concept was not very important about 10-15 years back while now SEO has become more important than the Content of the site itself ( to some extent). You must have wondered why sometimes Google search displays webpages which are irrelevant and do not contain what you were looking for. So, how does these webpages appear in 1st page of Google ? The answer is simple, SEO. Website which implement SEO techniques can be listed it top pages of search engines like Google, Yahoo, Bing etc. despite having “Not-so-Great” content.
Although there is no Silver Bullet to make it top SEO pages, however implementing proper SEO techniques could help a lot in gaining lot of traffic and be listed ahead of other websites. In this post, I would be guiding you in implementing some of the SEO techniques which could benefit you a lot.
SEO Techniques for Website To Rank in Top Pages on Google and Other Search Engines
Work On Your Titles
The title of the post is the first step in implementing SEO for your site. Make sure your title conveys the message you want to portray in your post. Your title should be simple yet innovative. Most people search in Google using basic words. For example, if you are writing iPad 3 Review, a title like “ Latest iPad 3 Tablet Review: New Features, Specification, Buying Guide” is more appropriate title than “ Ipad 3: Lets look what it got ”. The first title contains proper keywords and also reflect the words which most users would be using on Google to find about it.
You can also make innovative, eye catchy titles which would attract readers to read more about it. This scheme is mostly recommended for sites which already have huge web traffic.
Meta Tags Are The Key
Make sure you are adding the necessary meta tags to your post. The meta tags are read by search engines and play a crucial role in deterring your page rank. Your Meta tag should contain keyword & proper description. This could really help you achieve a higher rank on Google and other search engines.
Tip: If you are unsure of what meta keyword to use for your post then search on similar topics on Google and look for their source code and find the tags which these sites are using. Take inspiration and ideas from these and incorporate in your post. DO NOT copy exactly as it would result in negative impression.
Some WordPress Plugin for SEO:
Incorporate Inner Linking & Backlink In Your Post
One of the criteria of search engine is to find whether your post contain any links of other websites. Make sure you add some appropriate links to other website which are related to the topic you are writing.
Back Linking is also an important factor for rank of your site. If your site link appear on other website then it is a good indication of the publicity of your site. Write Guest Post, comment on other website, socialize on Facebook, Twitter or any other social media channel to gain popularity for your site.
Reward your readers by back linking to their articles. Implement WordPress plugins like CommentLuv to entice your readers to comment on your site.
Add Keywords To Your Post & Images
You should add proper keyword in your posts. The Keyword density is very important for a high SEO score. You should also add ALT Text in your images used with proper keywords. Many people miss out on this point. You should always add captions, alt text and keyword rich title for your images used on your site.
Speed Up Your Website
Install a theme which is quicker to load. Incorporate various methods to speed up your website. Use caching techniques, small size images, fast hosting server & CDN services like MaxCDN, CloudFlare etc. to boost your site speed. It has been told by many experts that one of the criteria for SEO score on Google is also the Speed factor of your site.
Include a Site Map For Your Site
A site map would be useful for a spider to crawl your website and define its hierarchy. If Spiders cannot crawl on your site then it would not be possible to index your site properly.
Fresh & Quality Content is All You Need
Despite implementing all SEO techniques, your effort would fail if you are not publishing quality content. You should try to publish something which has not been published by any other site. Fresh content always gets a better score and traffic. Even if you are adding something which is common and populated a lot on the net ( which is normally the case as there are millions of site on net ) you should add something to the content which is new and different from others. Read and Research a lot about what you are writing.
Be Patient : Success Never Come Easy
Relax and be patient. It takes years of hard work to built a famous website. Most of the reputed websites started with almost nothing. Work on the SEO and content of your site and it will slowly add up to built a great website one day.
Did you Like/Dislike my post then please take a minute to post a comment. I would appreciate any kind of feedback. If you have any other suggestions or ideas which I have skipped then please include that in your comments.