Multinational company Apple Inc. is all set to launch the newest version of its second most selling product, the iPad, in Chinese markets. Aiming to boost tablet sales in the world’s most populated region, Apple announced that it shall begin the iPad sales in China by the 20th of July this year.
Let Bygones, Be Bygones
A costly settlement of $60m with Chinese company Proview regarding its claim of rightful ownership over the device’s name had resulted in the removal of the iPad tablets from some parts in China. However, Apple cannot overlook its second biggest consumer market in the world, and is now looking for a comeback in the country.
The new iPad is priced between $499 and $829, and the price variations depend upon the tablet’s memory and also its wireless connection accessibility. It has already been on the U.S market shelves since March this year. The company announced the new iPad touched record sales of three million in the first weekend of its launch itself.
China is seen as a very important market for Apple as the company’s products have enjoyed a great deal of popularity with the Chinese masses. Also, rising incomes levels in the country give its citizens extra Yuan to spend on luxury Apple devices like iPads, and iPhones. Infact, Apple sales in China have increased thrice since last year. Also, by releasing their new iPad in China, Apple will look to gain an early start against other competitors like Google and Microsoft, as they too plan to launch their tablets in the Chinese markets.
No Risks Here
Apple products have had some not-so-pretty launches in China. The release of the iPhone 4S last year had crowds lining up at the Apple stores for long hours, but unfortunately resulted in riots breaking out between the crowds and the store officials. Forces had to be called in for the enforcement of order and sales had to be suspended. Therefore, Apple is being meticulous about its latest entrant and has announced that the new iPad will be available for sale only by prior reservation at its signature retail outlets, at legalized resellers and the online Apple Store.
The top tablet manufacturer did not offer any explanations on why the new iPad was being released in China behind its American launch, but it might be because of the name dispute. Yet, Apple has turned a new page with China and is expecting a great sale for the new iPad. Moreover, the company has removed the iPad from the Electronics Product Environmental Assessment program, saying that the device would no longer be line with the council’s regulations.
Apple (AAPL) has a rising presence with large potential to grow as expected in the Chinese tab markets. The company has already signed deals with two of the top three mobile service providing firms in the country, but is yet to chalk out a contract with China Mobile. Once this partnership comes through, Apple will get a chance to interact with the world’s largest wireless provider’s 650m users.