Blogging is a popular activity being used as social marketing tool since it is very effective in creating awareness and promotion of products and services through reliable word-of-mouth. When people read a good blog, they tend to ‘share’ it with their friends and family to make them feel as good as they felt reading it. But how and where do you find interesting blogs to read? You use search engines! Well, here we will talk about 13 tips which could make your blog better ranked in search engine results.
1 : SEO-friendly content :-
One of the most crucial features while writing your blog is to inculcate SEO-friendly content with keywords and tags. This would ensure that by using relevant keywords and tags in the search bar, it is easier for anybody to find your blog.
2 : Clear Segmentation :-
Focus on having a clear segmentation of your intended target audience because this would make your SEO efforts much easier.
3 : Specific And Unambiguous Topic :-
Talk about a specific and unambiguous topic, pertinent to your intended audience. This would also make it easier for the search engine algorithm to understand your blog content and intent, so that it could be ranked justifiably.
4 : Competitors Research :-
Do a competitors’ research and find out what strategies are they implementing to get profitable results and stay popular. Use this knowledge while developing your own SEO campaign.
5 : Meta Tagged :-
Most importantly, find out what keywords are used by your competition, by looking at “View Source” in your browser options and analyze the “meta tagged” keywords.
6 : What Your Intended Audience Wants To Read :-
Carefully investigate what your intended audience wants to read about and if they have a source already, where are they getting that knowledge presently.
7 : Different Categories :-
If you want to have different categories for your blog posts, it would be a great idea to use meta keywords for those category names.
8 : Call-To-Action Buttons
The call-to-action buttons such as Like, Share, Subscribe, Comment, etc. should be very conveniently placed on your blog so that it is easier for the reader to share it as much and easily as possible.
9 : Add Video To Your Blog :-
Adding a video to your blog would ensure that the visitors stay longer on your blog page and hence contribute towards higher page rank.
10 : Catchy Title :-
Having a catchy title helps in getting more traffic for your blog and in return better search engine ranking.
11 : Write Original Posts :-
Write original posts for what you think your audience wants to read about and in order to avoid being considered an “old post” do not mention dates in your posts. This would make your content evergreen and readers can refer to it over and over again.
12 : Create Social Media Links :-
It is always beneficial if you create different social media links on your page so that readers could spread your word out of blogosphere and into mainstream social media. The importance of ‘word-of-mouth’ can never be underestimated.
13 : Becoming Guest Blogger :-
You can also tap into diverse online audience by becoming guest blogger on other relevant sites. In this way, you can write content for other people yet leave your own signature and blog link in the end so that readers could follow you to your blog and vice versa.